Legal
Privacy Policy
Altrix Technologies, Inc., operating as Latent Variables · Effective date: June 19, 2026 · Version 1.0
1Introduction
Altrix Technologies, Inc., a Delaware corporation operating as Latent Variables (“Latent Variables,” “Company,” “we,” “us,” or “our”), respects your privacy and is committed to protecting personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard personal information in connection with our workplace survey services, including survey communications delivered by text message (SMS) and by automated voice call, and our website at www.latentvariables.com (the “Site”). By participating in our programs or using the Site, you acknowledge the practices described in this Policy.
2Scope
This Policy applies to personal information processed by Latent Variables when we act as a service provider to employers that engage us (“Client Organizations”) to administer workplace surveys to their personnel, and when we operate the Site. Where we process personal information on behalf of a Client Organization, we do so under that organization’s instructions and applicable agreements, and the Client Organization’s own privacy notices may also apply to its personnel.
3Information We Collect
3.1 Information you or your employer provide
- Identifiers and contact information, including mobile telephone number, name where provided, and employer affiliation.
- Consent records, including confirmation of consent and the date and method by which it was obtained.
- Survey responses and related feedback that you choose to provide.
3.2 Voice information
- Where surveys are conducted by telephone, call audio, and, where recorded, call recordings and written transcripts of those recordings.
3.3 Information generated by our services
- Inferences, summaries, scores, and analytics derived from survey responses and transcripts through automated and artificial-intelligence processing.
- Message and call metadata, including timestamps, delivery and disposition status, and opt-out status.
3.4 Information collected automatically on the Site
- Device and usage information such as IP address, browser type, pages viewed, and similar technical data collected through cookies and comparable technologies, as described in Section 9.
Some of the information above may constitute “sensitive personal information” under applicable law, for example the contents of voice recordings. We process such information only as necessary to provide our services and as permitted by law.
4How We Collect It
We collect personal information (a) directly from you when you provide your mobile number, give consent, respond to a survey, or contact us; (b) from your employer or Client Organization in connection with the services it has engaged us to perform; and (c) automatically through the Site and our messaging and calling infrastructure.
5How We Use Information
We use personal information to: administer and deliver the workplace survey program engaged by a Client Organization; send survey invitations, reminders, and related support communications by SMS and voice; conduct and process voice surveys; generate aggregated workplace feedback, analytics, and insights for the Client Organization; provide customer and technical support; maintain consent and opt-out records; secure, monitor, and improve our services; and comply with legal obligations. Survey participation is voluntary.
6Artificial Intelligence and Automated Processing
Our services use artificial-intelligence and machine-learning technologies. Voice surveys may be conducted using an automated or artificial voice, and survey responses and call transcripts may be analyzed by automated systems to generate themes, sentiment, summaries, and aggregate insights for Client Organizations.
We do not use automated processing to make decisions that produce legal effects concerning an individual or that similarly significantly affect an individual, such as decisions regarding hiring, termination, compensation, or discipline. Insights we provide to Client Organizations are intended to inform human review and are generally delivered in aggregated or de-identified form. We do not use survey content to engage in unlawful discrimination, and we maintain human oversight of our automated systems. Where applicable law requires notice of automated processing or automated employment decision tools, we provide such notice and honor applicable rights. If our use of automated processing changes materially, we will update this Policy and provide any additional disclosures required by law.
7Mobile Messaging (SMS)
We do not sell or share mobile telephone numbers or SMS consent with third parties or affiliates for their marketing or promotional purposes. No mobile information will be shared with third parties for their own marketing. Mobile information may be shared only with service providers, such as our messaging provider, strictly to deliver the messages you have consented to receive.
Message frequency varies depending on active surveys. Message and data rates may apply. Reply STOP to any message to unsubscribe at any time. Reply HELP for assistance.
8Voice Calls and Recording
Where surveys are conducted by telephone, calls may be placed using an automated or artificial voice. At the outset of each call, we identify Latent Variables and the Client Organization on whose behalf the call is made. Where a call is recorded, we provide a recording notice at the start of the call, and you may decline to be recorded by ending the call. We handle recordings consistent with applicable call-recording and wiretapping laws, including the laws of jurisdictions that require the consent of all parties to a recording.
9Cookies and Website Analytics
The Site may use cookies and similar technologies for functionality, security, and analytics. You can control cookies through your browser settings. Where required by law, we obtain consent for non-essential cookies. Disabling cookies may affect Site functionality.
10How We Disclose Information
- Client Organizations. We disclose survey results to the employer that engaged us, generally in aggregated or de-identified form where feasible.
- Service providers. We disclose personal information to vendors that perform services on our behalf, such as messaging, voice, hosting, and analytics providers, under contracts that restrict their use of the information to providing services to us.
- Legal and protective disclosures. We may disclose information to comply with law, respond to lawful requests, enforce our agreements, or protect the rights, safety, and property of Latent Variables, our users, or others.
- Business transfers. We may disclose information in connection with a merger, acquisition, financing, or sale of assets, subject to appropriate safeguards.
We do not sell personal information, and we do not share personal information for cross-context behavioral advertising.
11Data Retention
We retain personal information for as long as necessary to provide the services, operate our programs, and satisfy legal, contractual, tax, and recordkeeping obligations, including the retention of consent and opt-out records. When information is no longer required for these purposes, we delete or de-identify it.
12Data Security
We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, use, alteration, and disclosure. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
13Your California Privacy Rights
This section applies to California residents under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (“CCPA/CPRA”). Subject to verification and legal exceptions, California residents have the right to:
- Know the categories and specific pieces of personal information we have collected, the sources, the purposes, and the categories of recipients.
- Request deletion of personal information we have collected, subject to exceptions.
- Request correction of inaccurate personal information.
- Opt out of the sale or sharing of personal information. We do not sell or share personal information.
- Limit the use and disclosure of sensitive personal information to permitted purposes.
- Be free from unlawful discrimination for exercising these rights.
To exercise these rights, contact us using the details in Section 18. You may use an authorized agent to submit a request, subject to verification. We will respond within the timeframes required by law. Where we process personal information on behalf of a Client Organization as a service provider, we will refer your request to that organization or assist it in responding, as appropriate.
14Other U.S. State Privacy Rights
Residents of other states that have enacted comprehensive privacy laws, including Colorado, Connecticut, Virginia, Utah, and others, may have rights to access, correct, delete, and obtain a portable copy of their personal information, and to opt out of certain processing. We honor applicable rights and will respond to verified requests submitted as described in Section 18.
15Children
Our services are directed to personnel of the organizations we serve and are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children. If we learn that we have collected such information, we will delete it.
16International Users
Our services are operated in the United States and intended for users located in the United States. If you access our services from outside the United States, you understand that your information will be processed in the United States, where data-protection laws may differ from those of your jurisdiction.
17Changes to This Policy
We may update this Policy from time to time. We will post the revised Policy at this location and update the effective date above. Material changes will be communicated as required by law.
18Contact Us
Entity: Altrix Technologies, Inc. (operating as Latent Variables)
Attention: Yashraj Patel, Chief Information Security Officer
Address: 28331 Gitano, Mission Viejo, CA 92692
Email: yash@latentvariables.com
This Privacy Policy governs the Latent Variables workplace survey messaging and calling program and the www.latentvariables.com website. © 2026 Altrix Technologies, Inc. All rights reserved.